Documented opt-ins designed for CASL compliance
Reduce bounces and improve campaign performance.
Segment by specialty, geography, therapeutic focus, and more.
Keep records current as healthcare environments evolve.
Maintain documented consent and validation history.
Support precision engagement across Canada.
| Common Need | How PTM Helps |
|---|---|
| New brand launches | Acquire verified HCP consent audiences |
| Legacy database cleanup | Validate and enrich outdated records |
| Poor deliverability | Improve audience quality and reduce bounces |
| Cross-brand harmonization | Standardize and unify HCP databases |
| CASL preparedness | Maintain documented consent records |
| Omnichannel campaigns | Build validated audiences for targeted outreach |
PTM helps healthcare organizations build compliant HCP audiences through verified opt-in consent programs, landing pages, specialty-targeted outreach, and structured consent workflows. Each contact record is source-tracked, time-stamped, and maintained for audit readiness. This helps organizations support CASL-compliant healthcare communications while improving audience quality and long-term engagement performance.
PTM focuses on verified consent-based HCP data rather than unverified purchased lists. Contacts are validated through internal verification systems and healthcare database matching to improve accuracy, deliverability, and compliance. This helps organizations engage real, active healthcare professionals while reducing bounce rates, outdated records, and regulatory risk across healthcare communication programs.
PTM uses multi-layer, algorithmic based matching and validation including AxisOne® cross-matching, credential checks, and ongoing data hygiene processes. Records are reviewed for license status, specialty, practice updates, and duplication. This ensures databases remain accurate, up to date, and ready for compliant engagement across email, fax, direct mail, and omnichannel campaigns.
Yes. PTM helps healthcare organizations revitalize outdated or underperforming HCP databases through data cleansing, enrichment, validation, and ongoing maintenance. This improves targeting accuracy, reduces deliverability issues, strengthens audience segmentation, and helps organizations recover lost reach across healthcare engagement programs.
Accurate HCP data improves deliverability, reduces bounce rates, and helps ensure communications reach the appropriate healthcare professionals. Better audience quality also supports stronger segmentation and more relevant messaging across specialties. This leads to improved engagement, better campaign efficiency, and more reliable omnichannel healthcare communication performance.
Organizations should look for healthcare-specific expertise, verified consent management, real-time validation capabilities, continuous data maintenance, and scalable audience intelligence. PTM combines these capabilities through AxisOne® and MedVerify® to help organizations maintain compliant, accurate, and engagement-ready HCP audiences across Canada.
Strengthen healthcare engagement with validated HCP audiences designed for compliance, deliverability, and precision targeting.
