95%+
Verified Accuracy
Verified Accuracy
Data Updates
Against AxisOne™
HCP Records
HCP data decay and privacy enforcement are accelerating. Outdated data creates wasted spend, missed HCPs, poor rep efficiency,
and avoidable compliance risk. PTM helps teams fix the data behind campaign performance.
Eliminate duplicates, outdated records, and non-practicing HCPs before they impact campaign spend.
Reach active, relevant HCPs with cleaner segmentation and stronger list accuracy.
Maintain audit-ready HCP records with verified, continuously updated data.
Cleaner data supports stronger deliverability, better rep productivity, and higher campaign efficiency.
Our data specialists match, verify, and maintain your data continuously, in real
time - using a multi-step verification process built for performance and compliance.
Compare your records against AxisOne™ to identify usable, duplicate, outdated, and missing records.
Verify HCP status, specialty, and practice relevance through multi-stage validation.
Keep records current through continuous updates, enrichment, and ongoing hygiene.
Clean, verified HCP data improves efficiency across every channel, team, and campaign.
Organizations use PTM's list hygiene services to improve deliverability, reduce data decay, and maintain accurate, engagement-ready HCP audiences.
PTM maintains 95%+ verified HCP data accuracy through continuous validation, real-time updates, and multi-step record review. Unlike static healthcare lists that degrade quickly, PTM continuously verifies HCP status, specialty, and practice relevance to improve deliverability, reduce waste, and support more accurate campaign targeting across Canada.
HCP list cross-matching compares your records against PTM’s AxisOne™ database to identify duplicates, outdated contacts, inactive HCPs, and missing targets. This process helps brands understand what is usable, what creates risk, and where audience gaps exist, turning underperforming data into a cleaner, more actionable HCP file.
HCP data changes constantly as providers move, retire, change specialties, or shift practice focus. Without regular hygiene, lists become less accurate and campaigns become less efficient. HCP list hygiene improves deliverability, reduces wasted spend, strengthens segmentation, and helps ensure marketing and field teams work from cleaner, more usable data.
PTM maintains HCP data through continuous updates, verification workflows, and ongoing record enrichment. Rather than relying on periodic list cleanups, PTM treats HCP data as a living asset, monitoring changes in licensure, specialty, practice setting, and contact quality in real-time, to preserve long-term usability and campaign performance.
Poor-quality HCP data increases compliance risk by creating mis-targeting, consent issues, and inaccurate outreach records. Clean HCP data helps ensure campaigns are sent to valid, relevant healthcare professionals using more accurate and audit-ready records, reducing risk while supporting stronger governance and regulatory confidence.
PTM’s Match Analysis Report shows which records are verified, outdated, duplicated, at risk, or missing from your current file. It gives teams a clear view of data quality, audience gaps, and performance risk - making it easier to improve targeting, reduce waste, and prioritize the highest-value fixes before launch.
PTM’s Rep List Lease provides field teams with verified HCP profiles in a ready-to-use format, including name, specialty, address, phone, gender, and graduation year. Lists are delivered quarterly and continuously updated to reflect real-world changes, helping reps focus on active, relevant prescribers and improve engagement efficiency.
Clean, verified HCP data improves targeting, reduces waste, and protects performance across every campaign.