1.8M
Successful Faxes (2025)
Successful Faxes (2025)
Delivery Success
-Success
PTM fax programs are designed for one outcome: confirmed delivery. When email fails or urgency matters, fax ensures your message is received.
Reach up to 99% of Canadian HCPs, including hospitals and clinics not accessible via email.
The most reliable channel for time-sensitive and compliance-driven communications.
Only pay for confirmed deliveries, eliminating waste and maximizing ROI.
Intelligent pacing, document optimization, and QR-enabled engagement tracking.
PTM combines technology and operational expertise to ensure every fax is delivered accurately, efficiently, and at scale.
to avoid overload on shared lines
for maximum delivery success
for readability and compliance
delivery confirmations and reporting
for measurable engagement
with email, direct mail, and call centre follow-ups.
PTM fax outreach consistently delivers measurable outcomes across compliance and engagement programs.
Fax remains the most reliable channel for urgent HCP communications in Canada. In 2025, PTM achieved 96 - 99% confirmed delivery across 1.8 million transmissions, outperforming email in hospital, pharmacy, and institutional settings. Fax provides documented receipt, predictable visibility, and regulator acceptance, making it the preferred channel for recalls, safety notices, and time-sensitive clinical alerts.
Fax is ideal when reliability matters more than opens. Hospitals, pharmacies, rural clinics, and certain specialties often filter or ignore email, with open rates falling below 20%. Fax guarantees physical or digital receipt at the point of care. It is especially effective for safety communications, compliance notices, urgent reminders, and omnichannel fallback when email fails.
Professional fax communications are exempt from CASL and remain compliant with PIPEDA and Health Canada expectations when executed properly. PTM’s fax programs follow regulator-accepted delivery standards, include confirmation reporting, and are routinely used for Health Canada safety notices and recalls. This makes fax a low-risk, compliance-aligned channel for high-stakes healthcare communications.
Yes. Fax is widely used for safety notices, recalls, and other regulatory communications requiring documented delivery.
PTM combines intelligent transmission pacing, multiple broadcast partners, and document optimization to ensure high-quality, confirmed delivery. Shared fax numbers are managed to prevent congestion, image quality is optimized for legibility, and confirmations are logged in real time. This operational discipline is why PTM consistently delivers 96 - 99% success, even at national scale.
Yes. Modern fax campaigns can include QR codes, trackable URLs, and integrated reporting. PTM supports interactive fax executions that drive measurable engagement while maintaining compliance. When combined with omnichannel workflows like Triple Play, fax can automatically capture audiences missed by email, extending reach without adding operational complexity.
Ensure your message gets through with PTM’s high-performance fax outreach. Trusted for urgent, compliance-driven communication across Canada.
