Discover how healthcare organizations across Canada have partnered with PTM to solve complex engagement, compliance, fulfillment, and communication challenges.
Pediatrician & Midwife Perspectives on Infant Skincare & Diaper Products
Conducted a Product Pulse survey among pediatricians and midwives, achieving up to 51.6% open rates and strong participation across Canada.
Delivered actionable insights on HCP recommendations for infant skincare and diaper products, informing brand strategy and planning.
HCP Insights & Engagement Intelligence
Product Pulse â„¢MR Insightsâ„¢
Pediatrician & Midwife Perspectives on Infant Skincare & Diaper Products
Challenge:
A Global consumer health organization wanted to gain deeper insights into how pediatricians and midwives advise parents on infant skincare, diaper, and wipe products. The unbranded survey aimed to understand recommendation patterns and discussion frequency without direct brand association, with potential for follow-up waves.
Solution:
PTM delivered a targeted Product Pulse survey using its verified HCP database. The program featured:
Precise audience targeting of pediatricians and midwives, with a strong Quebec focus (~75%).
Incentive-driven recruitment to maximize response quality.
Multi-wave email deployment with professional MR Insights branding and follow-up reminders.
Full project management, including survey programming, response collection, data tabulation, and charting.
Key Results:
Strong email performance with open rates reaching 51.6% among English-speaking pediatricians and solid participation from midwives.
Achieved the targeted volume of qualified responses from practicing healthcare professionals.
Gathered valuable insights on how HCPs discuss and recommend infant care products with patients/parents.
Outcome:
The study provided the client and their agency with clear, actionable feedback on HCP perspectives and behaviors. Results were well-received and supported potential activations and educational initiatives. The success of this project reinforced PTM’s ability to deliver high-quality, insight-driven research for consumer health brands.
Opioid Risk Minimization Measure Assessment Among Pharmacists
Surveyed 8,900+ pharmacists across Ontario and Quebec on opioid risk minimization adoption, generating 300+ responses.
Delivered evidence-based insights to support ongoing compliance, risk management, and educational planning initiatives.
HCP Insights & Engagement Intelligence
MR Insightsâ„¢
Opioid Risk Minimization Measure Assessment Among Pharmacists
Challenge:
A Leading pharmaceutical company required objective feedback on the effectiveness of additional risk minimization measures for their opioid-containing products. The goal was to determine whether a pharmacist continuing education (CE) program and Health Canada-developed patient educational materials were successfully implemented in practice.
Solution:
PTM executed a targeted MR Insights survey using our comprehensive, CASL-compliant pharmacist database. The program included:
Multi-wave email outreach to thousands of retail pharmacists in Ontario and Quebec.
A concise, bilingual questionnaire with up to 20 closed-ended questions covering risk management, education program awareness, and patient safety practices.
Screening questions to ensure relevance and eligibility.
Full project management: survey invitations, reminders, response collection, and raw data delivery.
Key Results:
Reached more than 8,900 pharmacists across Ontario and Quebec through a structured multi-wave outreach program.
Collected valuable feedback on pharmacist awareness, utilization, and perceptions of opioid risk minimization tools.
Evaluated adoption of pharmacist continuing education programs and Health Canada patient education resources.
Delivered evidence-based insights to support ongoing compliance, risk management, and educational planning initiatives.
Enabled the client to validate program effectiveness and identify future opportunities for pharmacist engagement.
Outcome:
The survey provided the client with clear evidence of the real-world adoption of their risk minimization measures. Results helped validate their ongoing compliance efforts and informed refinements to educational initiatives. The success of this project reinforced PTM as the preferred partner for similar regulatory and insights-driven studies.
Pharmacist Perspectives on Biologics & Biosimilars Dispensing Practices
Surveyed 11,200 pharmacists across four provinces, generating 350+ responses in five weeks.
Delivered biosimilar insights on substitution and dispensing that informed national strategy and follow-on research.
HCP Insights & Engagement Intelligence
MR Insightsâ„¢
Pharmacist Perspectives on Biologics & Biosimilars Dispensing Practices
Challenge:
A Top 10 pharmaceutical company needed to better understand how pharmacists across major Canadian provinces dispense biologics and biosimilars for inflammatory conditions. They sought insights into current practices, confidence levels with substitutions, and views on patient safety and risk management to inform strategy and educational programming.
Solution:
PTM executed a targeted MR Insightsâ„¢ survey using our comprehensive, CASL-compliant pharmacist database. Key elements included:
Precise audience targeting of 11,200 retail and hospital pharmacists (FT/PT) in ON, QC, BC, and AB.
Strategic 5-wave split deployments to optimize response rates and avoid quota issues.
Comprehensive questionnaire covering years in practice, dispensing frequency, substitution confidence, biosimilar knowledge, and patient management scenarios
Full project management: survey programming, reminders, honorarium handling, data tabulation, and charting.
Key Results:
350+ completed responses achieved within 5 weeks.
High data quality enabled detailed analysis of dispensing behaviors and confidence levels.
Insights revealed practical approaches pharmacists take when managing brand switches, formulary constraints, and patient conversations.
Outcome:
The findings were instrumental for the client’s biologics and biosimilars portfolio. Results directly supported the development of tailored, non-promotional educational programs and led to multiple follow-up promotional campaigns through PTM (including PharmaDirect™ bundles). The success of this study prompted additional MR Insights™ projects, including a needs assessment for optometrists in eye care and further surveys in hematology therapeutic areas.
Type III Voluntary Product Recall – Hormone Replacement Therapy
Supported a Type III recall for hormone therapy via targeted email and StatLineâ„¢ support, achieving 100% notification success.
Managed end-to-end returns, tracking, and documentation ensuring full regulatory compliance.
Recall, Safety & Risk Minimization Programs
RecallOneâ„¢ - Product Recall ManagementHealthcare Call Centre Programs
Type III Voluntary Product Recall – Hormone Replacement Therapy
Challenge:
A leading pharmaceutical company needed to execute a Type III voluntary recall for a hormone replacement therapy product. The focus was on swift notification to wholesalers and efficient return management while maintaining full compliance and traceability.
Solution:
PTM delivered a streamlined recall program featuring:
Email notification to client-supplied wholesaler contacts.
StatLineâ„¢ support for any follow-up inquiries or confirmations.
Detailed responder reporting with tracking of returned inventory.
Full coordination of product returns directly to the manufacturer and regulatory-compliant documentation.
Key Results
Achieved 100% successful notification to all targeted wholesalers.
Ensured timely and accurate response handling.
Provided complete audit-ready records and summary reports for Health Canada.
Executed the entire program efficiently within a tight timeline.
Outcome:
The recall was completed smoothly and in full compliance with regulatory standards. PTM’s expertise in recall execution helped the client manage the process effectively while protecting patient safety and brand integrity.
Type II Voluntary Product Recall – Oral Antibiotic
Managed a rapid Type II recall for an antibiotic (Special Access Program) achieving 100% pharmacy notification and response tracking.
Coordinated returns, reconciliation, and destruction with full audit-ready documentation.
Type II Voluntary Product Recall – Oral Antibiotic
Challenge:
A leading pharmaceutical company initiated a Type II voluntary recall for an antibiotic product distributed through a Special Access Program. They required fast, compliant notification to affected pharmacies and full traceability for regulatory reporting.
Solution:
PTM activated a targeted recall support program including:
Email notification to client-supplied pharmacy locations.
StatLineâ„¢ call centre support for direct response handling and follow-up.
Responder management with detailed tracking of returned inventory.
Product reconciliation, secure destruction via medical waste protocols, and full audit-ready reporting (including certificate of destruction).
Key Results
Achieved 100% successful reach and confirmation across targeted pharmacy locations.
Coordinated timely product returns and provided clear return labels.
Delivered complete documentation and summary reports meeting Health Canada requirements.
Ensured rapid execution from notification to final reconciliation.
Outcome:
The recall was managed efficiently and compliantly with minimal disruption. PTM’s structured approach provided the client with full traceability, regulatory peace of mind, and professional handling of all responder interactions.
Ophthalmology Risk Minimization Program
Conducted a Triple Playâ„¢ risk minimization campaign (Email + Fax + Mail) reaching 463 retina specialists and ophthalmologists.
Delivered fully compliant, audit-ready outreach with complete tracking and coverage.
Recall, Safety & Risk Minimization Programs
Risk Minimization & Safety NoticesOmnichannel CampaignsFax OutreachDirect Mail Programs
Ophthalmology Risk Minimization Program
Challenge:
A Specialty pharmaceutical company required rapid and compliant dissemination of a risk minimization communication to retina specialists and injecting general ophthalmologists following an ARMMs (Additional Risk Minimization Measures) requirement.
Solution:
PTM executed a full Triple Play campaign (Email, Fax, and Mail) using our verified AxisOne HCP database. The program featured:
Targeted outreach to a precise list of 463 ophthalmologists.
Sequential deployment: Email first, followed by Fax for non-responders/hard bounces, and Mail for remaining recipients.
Professional content formatting and multi-channel coordination.
Detailed distribution tracker report by HCP type and dissemination mode, plus 7-year archiving for compliance.
Key Results
Reached 463 targeted ophthalmologists with complete coverage.
High deliverability across all channels, including hard-to-reach specialists.
Provided full traceability and regulatory-compliant documentation.
Efficient execution within tight timelines.
Outcome:
The campaign met all regulatory and safety communication requirements while ensuring every targeted HCP was reached. PTM’s Triple Play approach delivered speed, accuracy, and peace of mind for this critical risk minimization initiative.
Oncology Therapy Risk Minimization Communication
Deployed a Triple Playâ„¢ Health-Canada risk communication (Email + Fax + Mail) for an oncology therapy, reaching 950+ HCPs.
Ensured compliant, traceable outreach with full coverage using PTM’s verified database and reporting.
HCP & Patient Support Programs
Patient Support ProgramsHealthcare Call Centre ProgramsLanding Pages & MicrositesMedVerifyâ„¢ - HCP ValidationMR Insightsâ„¢
Oncology Therapy Risk Minimization Communication
Challenge:
A leading pharmaceutical company needed to promptly disseminate a Health Canada-mandated risk communication for an important oncology therapy to relevant specialists and supporting healthcare professionals.
Solution:
PTM implemented a Triple Play omnichannel campaign (Email on Day 1, Fax on Day 2 including email hard bounces, and Mail on Day 3 for remaining recipients).
The program included:
Precise targeting of oncologists (lung/thoracic), thoracic surgeons, hospital oncology pharmacists, and specialized nurses.
Professional, compliant content delivery across all channels.
Full database matching, verification, and detailed distribution tracking (by HCP type and dissemination mode).
Comprehensive project management and audit-ready reporting.
Key Results:
Reached an estimated 960 HCPs nationally through coordinated Triple Play execution.
Achieved high deliverability and coverage, including hard-to-reach recipients.
Provided complete traceability and documentation meeting Health Canada requirements.
Delivered fast turnaround from planning to full dissemination.
Outcome:
The campaign successfully fulfilled regulatory obligations while maintaining strong compliance standards and audience reach. PTM’s Triple Play approach ensured no gaps in communication, reinforcing the client’s commitment to patient safety and regulatory adherence.
Product Recall & Patient Return Support
Supported a product recall outreach by contacting 187 home patients with structured return instructions.
Achieved 76% success rate with 100% service level (6.4s avg answer time, 0% abandonment) and full documentation.
Recall, Safety & Risk Minimization Programs
RecallOneâ„¢ - Product Recall ManagementHealthcare Call Centre Programs
Product Recall Support for Home Patients
Challenge:
A National medical device company required urgent outreach to identify patients with an affected product and provide clear return instructions while maintaining high service standards.
Solution:
PTM activated StatLineâ„¢ to support both inbound and outbound recall communications. A dedicated team of healthcare-trained professionals, including registered nurses, pharmacists, and multilingual support specialists, provided patients with clear return instructions, addressed product-related concerns, documented all interactions, and maintained complete audit-ready records throughout the recall process.
Key Results:
Success Rate: 76% (143 patients successfully informed and guided).
First Call Resolution: 45%.
Service Level: 100% – average ring time of 6.4 seconds.
Repeat Call Rate: 55% (efficiently managed).
Call Transfer & Abandonment Rate: 0%.
Outcome:
The StatLine™ team executed the recall support swiftly and professionally, ensuring patients received timely guidance while protecting the client’s brand reputation. The program delivered the speed, accuracy, and traceability required in regulated recall situations.
Long-Term Patient Support Program for Hypertension Therapy
Delivered a 7-year Patient Support Program for 60,000+ hypertension and post-MI patients with multilingual, digital, and device-based support.
Achieved 85% email read rate and strong physician referrals (61% referred >50% of eligible patients), earning international awards.
HCP & Patient Support Programs
Patient Support ProgramsHealthcare Call Centre ProgramsLanding Pages & MicrositesMedVerifyâ„¢ - HCP ValidationMR Insightsâ„¢
Long-Term Patient Support Program for Hypertension Therapy
Challenge:
A Top 10 pharmaceutical company sought a robust, patient-centric support program to improve adherence for patients on a key hypertension therapy, while also supporting healthcare providers in managing post-acute myocardial infarction care. The program needed to deliver measurable clinical and engagement outcomes across Canada.
Solution:
PTM designed and managed a comprehensive multichannel Patient Support Program including:
Multilingual Call Centre Support (StatLine™) with registered nurses available in 10 languages (8AM – 8PM), focusing on lifestyle coaching (diet, stress, exercise, smoking cessation).
Digital Engagement – automated emails with lifestyle tips, medication reminders, recipes, and SMS notifications, plus a dedicated resource website.
MD/Patient Registration Portal (MedVerifyâ„¢) for secure online enrollment and validation.
Adverse Event Monitoring and proactive support for common concerns.
Program Effectiveness Surveys (MR Insightsâ„¢) with patients and physicians.
Key Results:
Reach: Supported over 60,000 patients across Canada over 7 years.
Patient Engagement: 85% read rate for lifestyle emails (98% found them useful); 63% used website resources; 60% of patients utilized RN consultations.
HCP Engagement: 77% of physicians cited the free monitors as the main reason for referrals; 61% referred more than 50% of their eligible patients to the program.
Global Recognition: The program earned international awards for innovation and effectiveness in patient support.
Outcome:
This award-winning initiative demonstrated exceptional patient adherence, strong HCP participation, and measurable improvements in patient self-management. It stands as a benchmark for scalable, patient-centric support programs that deliver both clinical value and high engagement.
Medical Device Placement Verification
Verified correct remote panel placement for a medical device across 65 home patients with 74% success rate.
Delivered 100% service level (8.6s avg answer time, 0% abandonment), ensuring reliable patient support.
HCP & Patient Support Programs
Healthcare Call Centre Programs
Medical Device Placement Verification for Home Patients
Challenge: A National medical device company needed to verify proper placement of a remote panel arm for patients using their device at home to ensure safety and compliance.
Solution: PTM deployed StatLineâ„¢ using healthcare-trained professionals to conduct patient outreach and placement verification activities. The team provided guidance, answered questions, documented outcomes, and ensured each interaction met the client’s quality and compliance requirements.
Service Level: 100% – calls answered in an average of 8.6 seconds.
Repeat Call Rate: 65% (managed efficiently with follow-ups).
Call Transfer & Abandonment Rate: 0%.
Outcome: The campaign successfully confirmed device placement for the majority of patients while maintaining exceptional service quality. StatLineâ„¢ provided the client with reliable, patient-friendly support that reinforced safety and trust in their device.
Neurology Medication & Support Program Launch
Reached 896 neurology specialists for a new therapy and PSP launch with 98% connection and 75% success rates.
Achieved 0% transfer, driving strong awareness and follow-up engagement.
HCP & Patient Support Programs
Healthcare Call Centre Programs
Neurology Medication & Support Program Launch Outreach
Challenge:
A Specialty biotech company needed to rapidly introduce a new neurology medication and its associated patient support program to relevant healthcare professionals.
Solution:
PTM utilized TeleInteractâ„¢ and StatLineâ„¢ to conduct targeted outreach to neurologists, pharmacists, nurses, and other healthcare professionals. Healthcare-trained outreach specialists delivered consistent launch messaging, introduced the patient support program, responded to questions, and facilitated follow-up engagement during the critical launch period.
The campaign effectively raised awareness of the new medication and support program, generating significant interest and follow-up inquiries. StatLineâ„¢ enabled precise, high-quality outreach that strengthened HCP engagement during a critical launch period.
Women’s Health Sampling Program for Oral Contraceptive
Targeted Sample Express™ program for a women’s health oral contraceptive sampling across Canadian gynecologists, physicians, and adolescent specialist.
Distributed thousands of samples, optimizing short-dated inventory through structured fulfillment and reporting.
Women’s Health Sampling Program for Oral Contraceptive (Short-Dated Stock)
Challenge:
A National pharmaceutical company required an efficient sampling solution to distribute short-dated stock of an oral contraceptive to relevant prescribers in women’s health, primary care, and adolescent medicine.
Solution:
PTM delivered a focused Sample Expressâ„¢ program featuring:
Targeted national audience (excluding BC) of gynecologists, GPs/FMs, and related specialties.
Multi-channel ordering options (online portal, fax, email) with branded materials.
Fulfillment of sample packs (3 samples per shipment) with supporting literature.
Full program management, inventory control, and monthly performance reporting.
Key Results
Reached nearly 30,000 HCPs across target specialties.
Supported distribution of approximately 7,500 sample units.
Enabled 2 shipments per MD during the program duration.
Efficiently cleared short-dated inventory through controlled fulfillment.
Outcome:
The campaign successfully managed expiring stock while maintaining strong HCP engagement and brand visibility in the women’s health category. It demonstrated Sample Express™ as a flexible and reliable partner for inventory optimization and targeted sampling initiatives.
National Sampling Program for Topical Anesthetic Patch
Launched a rapid Sample Expressâ„¢ campaign to distribute short-dated anesthetic patch inventory to over 36000 HCPs.
Cleared expiring stock while improving HCP access, brand exposure, and operational efficiency.
National Sampling Program for Topical Anesthetic Patch (Short-Dated Stock)
Challenge:
A National pharmaceutical company needed to quickly and efficiently deplete short-dated inventory of a topical anesthetic patch while maintaining strong engagement with key prescribers in pediatrics, adolescent medicine, and primary care.
Solution:
PTM executed a targeted Sample Expressâ„¢ program, including:
Precise audience targeting of pediatricians, GPs/FMs, and related specialties.
Multi-channel solicitation via the branded Sample Express Online portal, fax, and email.
Fulfillment of sample kits (3 boxes per shipment + patient detail aids) from PTM’s Health Canada-licensed facility.
Comprehensive inventory management, daily response processing, and customized reporting.
Key Results
Reached a national audience of over 36,000 HCPs.
Supported high-volume distribution with 1 shipment per MD per month.
Achieved efficient depletion of short-dated stock through controlled, compliant fulfillment.
Provided real-time visibility via online reports and demographic analytics.
Outcome:
The program enabled rapid clearance of expiring inventory while ensuring continued brand exposure and access for healthcare professionals. It highlighted Sample Expressâ„¢ as an effective solution for time-sensitive stock management and HCP engagement.
Midwife Sampling Program for Infant Probiotic Drops
Executed Sample Expressâ„¢ program for midwives promoting infant probiotic drops via multichannel outreach and pre-assembled sample kits.
Achieved strong participation and inventory depletion while supporting education and sample access.
Midwife Sampling Program for Infant Probiotic Drops
Challenge:
A Global consumer health organization wanted to increase awareness and trial of infant probiotic drops among midwives while efficiently managing and depleting expiring product stock.
Solution:
PTM designed and managed a dedicated Sample Expressâ„¢ program focused on midwives nationwide. Key elements included:
Targeted outreach using PTM’s comprehensive HCP database.
Multi-channel solicitation (fax, email, and branded online ordering portal).
Fulfillment of pre-assembled kits containing samples, spoons, and educational literature.
Full program management, inventory tracking, and monthly performance reporting with demographic insights.
Bilingual StatLineâ„¢ support for any direct inquiries.
Key Results:Â
Reached over 1,750 midwives nationally.
Supported distribution of approximately 1,500 sample kits.
Provided one shipment per HCP per month until product depletion.
Delivered consistent brand exposure and educational resources with every order.
Outcome:
The program successfully drove trial among a key influencer audience in infant care while helping the client clear expiring inventory in a compliant and efficient manner. It highlighted the value of Sample Expressâ„¢ for reaching specialized healthcare professionals with consumer health products.
Targeted Sampling Program for Pediatric Dermatology Product
Deployed Sample Expressâ„¢ program nationally to pediatricians and dermatologists, delivering thousands of probiotic skincare samples via multichannel outreach.
Drove strong HCP engagement and faster depletion of expiring inventory through managed fulfillment and reporting.
Sampling, Therapy Access & Fulfillment Solutions
Sample Expressâ„¢Landing Pages & MicrositesHealthcare Call Centre ProgramsMaterials Management
Targeted Sampling Program for Pediatric Skincare Product
Challenge:
A Global consumer health organization needed an efficient way to distribute samples of a new pediatric dermatology product to relevant specialists while managing expiring inventory and maximizing reach within a defined timeframe.
Solution:
PTM implemented a full-service Sample Expressâ„¢ program targeting pediatricians and dermatologists nationally. The initiative included:
Precise audience targeting using PTM’s verified HCP database.
Multi-channel solicitation via fax, email, and a branded online ordering portal (Sample Express Online).
Convenient fulfillment of pre-defined sample kits (including literature) from PTM’s Health Canada-licensed facility.
StatLineâ„¢ call centre support for direct inquiries.
Key Results
Reached thousands of target HCPs with high engagement through multiple ordering channels.
Distributed approximately 4,000 sample units (with flexible monthly shipment limits per HCP).
Provided real-time visibility via daily online reports and detailed demographic analytics.
Successfully helped deplete expiring stock in a controlled, compliant manner.
Outcome:
The program enabled efficient product trial among key pediatric and dermatology audiences while supporting inventory optimization goals. It demonstrated the flexibility and reliability of Sample Expressâ„¢ for time-sensitive sampling initiatives in the consumer health space.
National Sampling Program for New Antihistamine Therapy
Conducted Sample Expressâ„¢ program, delivering samples to thousands of Canadian physicians and specialists via multichannel outreach.
Managed fulfillment, inventory, and reporting from a Health Canada–licensed facility, enabling compliant, high-volume sampling.
National Sampling Program for New Antihistamine Therapy
Challenge:
A Specialty pharmaceutical company launching a new antihistamine therapy needed an efficient, scalable way to provide product samples to target physicians while maximizing brand exposure and controlling costs. The program required broad national reach with focused support in Montreal, including both general practitioners and specialists.
Solution:
PTM implemented a full-service Sample Expressâ„¢ program, featuring:
Targeted outreach to GPs/FMs and specialists (dermatology, allergy/immunology, etc.) via fax, email, and a branded online ordering portal (Sample Express Online).
Flexible ordering options allowing multiple shipments per HCP during the program duration.
Professional fulfillment of samples, detail aids, letters, and clinical documents from PTM’s Health Canada-licensed facility.
Comprehensive inventory management, daily response entry, and customized online/monthly reporting with demographic analytics.
StatLineâ„¢ call centre support for direct response handling.
Key Results
Reached over 9,000 physicians nationally plus a targeted Montreal City audience.
Supported high-volume sample distribution (30–75 boxes per HCP depending on audience segment).
Delivered consistent brand exposure through every sample order and accompanying materials.
Provided real-time visibility through daily and monthly analytics reports.
Outcome:Â
The program successfully accelerated product trial and adoption by giving physicians easy, convenient access to samples. It demonstrated excellent operational efficiency and strong HCP engagement, reinforcing Sample Express™ as a powerful tool for new therapy launches. The client benefited from PTM’s end-to-end management, cost-effective fulfillment, and detailed performance insights.
Large-Scale PharmaDirectâ„¢ Bundle for National Pharmacy Outreach
Executed a 18-insertion PharmaDirectâ„¢ campaign targeting Canadian pharmacists across retail and hospital settings.
Achieved scalable, cost-effective pharmacy engagement with sustained national reach.
Omnichannel HCP Engagement
PharmaDirectâ„¢ Newsletter
Multi-Insertion PharmaDirectâ„¢ Bundle for Continuing Education Promotion
Challenge:
A National pharmaceutical company required consistent, high-volume exposure to pharmacists nationwide to support multiple brands and initiatives throughout the year.
Solution:
PTM implemented an extensive 12-month PharmaDirectâ„¢ Bundle (Package D) with 18 news insertions. The program featured:
Biweekly distribution to a national audience of over 41,000 pharmacists via email and fax.
Strategic news insert placements in both English and French editions.
Professional content optimized for high visibility and response.
Comprehensive reporting on opens, clicks, and overall engagement.
Key Results
Reached over 41,000 pharmacists per issue across diverse practice settings.
Supported 18 high-impact insertions throughout the contract year.
Generated strong engagement through targeted, relevant content.
Provided reliable performance data to optimize future campaigns.
Outcome:
The large-scale bundle delivered sustained pharmacy reach and engagement at scale. It proved to be a highly effective and efficient channel for the client’s ongoing marketing objectives, reinforcing PharmaDirect™ as a trusted partner for national HCP outreach.
Multi-Insertion PharmaDirectâ„¢ Bundle for Continuing Education Promotion
Executed a 12-month PharmaDirectâ„¢ campaign targeting Canadian pharmacists with CE programs and key product information.
Enabled ongoing HCP education through high-performing, cost-efficient campaigns with broad national pharmacy coverage.
Omnichannel HCP Engagement
PharmaDirectâ„¢ Newsletter
Multi-Insertion PharmaDirectâ„¢ Bundle for Continuing Education Promotion
Challenge:
A National pharmaceutical company sought an efficient, ongoing channel to promote continuing education programs and build awareness among pharmacists across Canada without relying solely on direct sales efforts.
Solution:
PTM executed a 12-month PharmaDirectâ„¢ Bundle Package B campaign featuring 6 strategic news insertions. The program included:
Biweekly distribution via email and fax to a national audience of over 40,000 licensed pharmacists.
High-visibility placements in both English and French editions.
Promotion of CE opportunities and relevant clinical information.
Detailed performance reporting including open rates, clicks, and web traffic to educational resources.
Key Results
Reached over 40,000 pharmacists per issue through combined email and fax channels.
Achieved strong engagement metrics with consistently high click-through rates on CE-related content.
Delivered reliable, measurable visibility across retail, hospital, and specialty pharmacy settings.
Supported ongoing HCP education while maintaining cost efficiency.
Outcome:
The campaign proved highly effective for driving pharmacist engagement with continuing education programs. The client benefited from sustained brand presence and strong response rates, making PharmaDirectâ„¢ a key component of their pharmacy marketing strategy for the full contract year.
Diabetes Brand Awareness & Engagement Campaign Using Rapid Triggered Emails
Deployed behavior-driven Rapid Triggered Emails to HCPs for a diabetes therapy with personalized follow-ups.
 Achieved 31–54% open rates and 10–15% CTRs, driving a 40% lift in HCP actions.
Diabetes Brand Awareness & Engagement Campaign Using Rapid Triggered Emails
Challenge:
A leading pharmaceutical company sought a more intelligent way to engage healthcare professionals and sustain momentum following initial campaign exposure for a diabetes therapy. Traditional email campaigns provided reach, but the brand wanted to improve engagement by delivering more relevant content based on individual HCP interests and behaviors.
The objective was to increase awareness, deepen engagement, and drive meaningful follow-up actions such as sample requests and prescription-related inquiries.
Solution:
PTM deployed a multi-wave Rapid Triggered Email (RTE) campaign leveraging behavior-based automation and personalized content delivery.The program dynamically adapted communications based on each HCP’s interactions with previous emails. Recipients received tailored follow-up messaging aligned with their demonstrated interests, helping create a more relevant and engaging experience.
Content streams included:
Sample program information
Product dosing resources
Safety and efficacy information
Clinical support materials
Educational content relevant to diabetes management
By automatically responding to opens, clicks, and engagement patterns, the campaign nurtured HCP interest over multiple touchpoints while maintaining message relevance.
Open rates ranging from 30.95% to 53.53% across campaign waves.
Click-through rates between 10% and 15%.
Behavior-based content sequencing improved engagement throughout the campaign lifecycle.
Re-engagement efforts generated a 40% increase in HCP actions, including sample requests and prescription inquiries.
Outcome:
The campaign demonstrated the value of personalized, behavior-driven HCP engagement. Rather than delivering the same message to every recipient, RTEâ„¢ adapted content based on individual interactions, helping move healthcare professionals further along the engagement journey. The combination of high open rates, strong click performance, and increased HCP actions validated the effectiveness of automated follow-up strategies and demonstrated how Rapid Triggered Emails can improve campaign performance beyond traditional one-time deployments.
By delivering the right content at the right time, PTM helped the client strengthen awareness, increase engagement, and drive measurable healthcare professional actions that supported brand objectives.
Pharmacy Demand Generation Through PharmaDirectâ„¢
Reached 40,744 pharmacists nationwide through recurring PharmaDirectâ„¢ news insertions.
Achieved ~25% open rates with strong click engagement, contributing to a 20% increase in pharmacy orders in key provinces.
Omnichannel HCP Engagement
PharmaDirectâ„¢ Newsletter
Pharmacy Demand Generation Through PharmaDirectâ„¢
Challenge:
A Leading pharmaceutical company sought a cost-effective way to increase pharmacy orders and brand visibility for a new therapy without relying on a large salesforce. They needed a trusted channel to reach retail and hospital pharmacists consistently across Canada.
Solution:
PTM executed a targeted PharmaDirectâ„¢ campaign featuring regular biweekly news inserts. The program included:
High-visibility placements in both English and French editions.
Distribution to a broad national audience of licensed pharmacists via email and fax.
Clinically relevant ad creative focused on driving awareness and orders.
Detailed performance reporting including opens, clicks, and web traffic to the landing page.
Key Results:Â
Total Distribution: 40,744 pharmacists reached (25,215 email + 15,529 fax).
25% High avg. open rates, with clicks peaking per issue.
20% order growth in Ontario and Alberta pharmacies
Outcome:
Post-campaign pharmacy sales data showed a clear overall increase in demand, particularly in Ontario and Alberta. The client was pleased with the results and immediately scheduled the next insertion for continued momentum. This campaign demonstrated PharmaDirectâ„¢ as a reliable, measurable channel for driving pharmacy-level demand generation on a lean budget.
A leading consumer healthcare company wanted to increase awareness and engagement ahead of a major pharmacy conference. The objective was to encourage pharmacists working within two large national retail pharmacy banners to pre-register for a conference booth promotion and engage with the company’s professional healthcare platform before the event.The client needed a targeted and measurable way to reach a highly specific pharmacist audience while generating qualified interest prior to the conference.
Solution:
PTM deployed a focused email marketing campaign using its verified pharmacist database to reach pharmacists affiliated with the selected retail pharmacy networks. The campaign was designed to:
Promote advance registration for an exclusive conference giveaway.
Drive traffic to the client’s healthcare professional platform.
Generate awareness prior to the conference.
Encourage meaningful booth engagement before attendees arrived onsite.
Using PTM’s audience targeting capabilities, communications were delivered exclusively to pharmacists within the designated pharmacy banners, ensuring high audience relevance and minimal waste.
Key Results:Â
1,494 targeted pharmacist emails delivered
723 opens generated
48% open rate
63 pharmacist click-throughs
4% click-through rate
0% unsubscribe rate
Less than 1% hard bounce rate
Outcome:
The campaign generated strong engagement among a highly targeted pharmacist audience and exceeded typical healthcare email performance benchmarks.By reaching pharmacists before the conference, the client was able to create awareness, drive pre-event participation, and direct qualified traffic to its healthcare professional platform. The initiative also contributed to increased booth visibility and stronger onsite engagement during the conference.
The client specifically highlighted the campaign’s exceptional 48% open rate, validating both the audience targeting strategy and the relevance of the messaging.
Rare Disease Eyecare Awareness Initiative
Targeted outreach (Email + Fax) to optometrists in Quebec for education on the ocular manifestations of Fabry disease.
Engaged 115 HCPs, generating follow-up interest and expanding reach into an untapped specialist audience.
A rare disease team sought to expand awareness among eyecare professionals in Quebec regarding the ocular manifestations of a genetic disorder. The target audience had historically received limited communication on the condition, creating an opportunity to improve awareness and education within an underserved healthcare segment.
Solution:
PTM developed a targeted outreach strategy using AxisOneâ„¢ audience intelligence to identify optometrists across Quebec. A bilingual omnichannel campaign combining email and fax outreach was executed in multiple waves to promote educational programming and encourage participation in expert-led learning sessions.
Key Results:
Engaged a previously untapped audience of Quebec eyecare professionals
Generated attendance from 115 healthcare professionals
Increased awareness of disease-related ocular manifestations
Generated direct requests for additional educational resources
Produced strong satisfaction scores from participating attendees
Outcome:
The campaign successfully expanded engagement beyond traditional target audiences and connected healthcare professionals with clinically relevant educational content. Positive attendee feedback and continued requests for information demonstrated strong audience interest and ongoing engagement opportunities for future initiatives.
National Psychiatry Product Launch Awareness Campaign
Reached 5,000+ Canadian specialists through an omnichannel awareness campaign.
Delivered strong engagement with ~30% email open rate and 99% fax deliverability, supporting a successful product launch.
National Psychiatry Product Launch Awareness Campaign
Challenge:
A pharmaceutical manufacturer was preparing for the launch of a new therapy and needed to build awareness among psychiatrists and pediatric specialists across Canada. The objective was to maximize visibility before launch while ensuring broad coverage of both digitally engaged and traditionally hard-to-reach healthcare professionals.
Solution:
PTM deployed a bilingual omnichannel awareness campaign using targeted email marketing, fax outreach, PharmaDirectâ„¢ placements, specialized list rental for reps to call on, and specialty audience targeting powered by AxisOneâ„¢. The campaign focused on psychiatrists, pediatric psychiatrists, ADHD specialists, and pediatricians through coordinated communications designed to reinforce messaging across multiple channels.
Key Results:Â
Reached more than 5,000 targeted specialists nationally
Achieved email open rates approaching 30% across English and French audiences
PharmaDirectâ„¢ Bundle: Strong audience relevance with ~30% open rates and excellent click performance.
Outcome:
The integrated strategy delivered strong cross-channel engagement, validated the targeting and messaging approach, and ensured full national audience coverage. By combining email, fax, and pharmacist media, the campaign successfully supported a high-profile product launch and increased visibility among healthcare professionals who may otherwise have been difficult to reach through a single channel.
National HCP Email Consent Acquisition Pilot
Deployed a national fax + email consent pilot targeting pharmacists and physicians, driving portal registrations for HCP support services.
Achieved a 3% sign-up rate (client KPI met), building a compliant permission-based HCP database for future engagement.
A leading pharmaceutical company (Established Brands Division) wanted to build a high-quality, consent-based HCP database ahead of focused marketing activities. They needed an effective way to raise awareness of their value-added support services among retail pharmacists and primary care physicians while encouraging compliant email opt-ins.
Solution:
PTM designed and executed a targeted fax pilot program (with follow-up email elements) using our verified HCP database. The initiative included:
Personalized fax communications to a national audience of retail pharmacists and primary care GPs.
Clear, compliant messaging promoting exclusive Canadian HCP support services.
A dedicated response mechanism directing HCPs to a secure consent portal.
Full list matching, suppression of existing registered HCPs, and detailed response tracking
Key Results:
Reached over 41,000 HCPs nationally through high-deliverability fax broadcast.
Achieved the client’s KPI of 3% sign-up rate to the consent portal.
Generated hundreds of verified, express-consent email addresses from engaged healthcare professionals.
Delivered clean responder data including name, address, specialty, and consent status.
Outcome:
The pilot successfully expanded the client’s permission-based HCP database and validated the effectiveness of the outreach strategy. The program met its objectives and laid the groundwork for ongoing acquisition and engagement activities. The client was highly satisfied with the results and partnership.
Pre-Launch Specialist Audience Development for a New Therapeutic Category
Leveraged Triple Playâ„¢ to build a pre-launch specialist audience in a new therapeutic category.
Secured 42 verified specialist opt-ins, with email driving 81% of all consents, supporting future launch activation and HCP targeting.
Pre-Launch Specialist Audience Development for a New Therapeutic Category
Challenge:
A global pharmaceutical company was preparing to enter a new therapeutic category and needed to establish relationships with nephrology and rheumatology specialists before launch. The organization had little to no existing engagement with these target healthcare professionals and required a compliant strategy to build a permission-based audience that could support future communications, education initiatives, and launch activities.
Key objectives:
Building a verified specialist audience prior to launch.
Generating CASL-compliant opt-in consent.
Establishing future communication channels with high-value specialists.
Creating early awareness within a new therapeutic space.
Identifying the most effective channels for long-term engagement.
Solution:
PTM designed and executed a three-wave Triple Playâ„¢ audience acquisition program utilizing email, fax, and direct mail outreach.
Key program components:
Audience targeting using PTM’s validated nephrology and rheumatology databases.
Specialty-specific messaging tailored separately for nephrologists and rheumatologists.
Customized consent landing pages designed to capture and validate opt-in requests.
Sequential omnichannel deployment across email, fax, and direct mail to maximize visibility and response opportunities.
Verification of all acquired email addresses prior to final delivery.
Key Results:
42 verified specialist opt-ins generated.
3% overall consent acquisition rate.
81% of all consents generated through email.
9.5% of consents generated through fax outreach.
9.5% of consents generated through direct mail outreach.
Successfully established engagement with specialists who had no prior relationship with the brand.
Outcome:
The program successfully established early engagement with key specialist audiences ahead of a major therapeutic launch. By combining validated audience intelligence, specialty-specific messaging, and coordinated omnichannel outreach, PTM helped the client build a high-value, permission-based HCP audience that could support future marketing, medical, and educational initiatives.
The campaign also demonstrated that email remained the most effective channel for specialist consent acquisition, providing valuable insight for future engagement strategies and CRM growth initiatives.
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