How do I know which PTM solution is right for my objective?

The right solution depends on what you're trying to achieve. Some organizations need to build compliant HCP audiences, while others focus on engagement, sampling, support programs, recalls, or market insights. PTM's solution framework is organized around these objectives, making it easier to identify the services that align with your audience, timeline, and business goals.

Can multiple PTM services be combined into one program?

Yes. Many healthcare organizations combine services to create a more effective program. For example, audience targeting may be paired with email outreach, sampling, landing pages, call centre support, or analytics. Combining services helps create a more coordinated experience while simplifying execution, reporting, and compliance management.

Are PTM solutions designed for regulated healthcare communications?

Yes. PTM's services are designed specifically for regulated healthcare environments. Programs can support compliant outreach, consent acquisition, sampling, patient support, safety communications, and recall initiatives. Processes are built around documentation, audience validation, and execution standards commonly required within the Canadian healthcare industry.

Can PTM support national programs across Canada?

Yes. PTM supports healthcare organizations across Canada through a combination of validated data, digital channels, fulfillment infrastructure, and live support services. Programs can be deployed nationally or targeted by province, specialty, healthcare setting, or professional audience depending on the campaign objectives.

How are healthcare marketing programs measured?

Performance is typically measured using a combination of reach, engagement, response, fulfillment, and feedback metrics. Depending on the solution, reporting may include delivery rates, opens, clicks, registrations, sample requests, survey responses, or other audience actions that help evaluate program effectiveness.

What makes PTM different from traditional marketing vendors?

PTM combines audience data, communication channels, fulfillment services, support programs, and measurement capabilities within one integrated healthcare-focused infrastructure. Rather than managing multiple vendors, organizations can coordinate outreach, logistics, compliance, and reporting through a single partner with experience supporting Canadian healthcare brands.

HCP Marketing Solutions in Canada | Compliant Outreach, Sampling & Recall

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Industry Preferred

AxisOne™ Database

AxisOne™ powers precise HCP marketing with 560,000+ professionals and 49,000+ facilities. CASL-compliant, with MAP™ behavioral segmentation

Newsletter

Call center

CASL & Privacy Compliant

Logistics

Phone

Physicians

Nurses (NPs/RNs)

Email Address Acquisition Program

Grow your HCP CRM with compliant opt-in acquisition designed for long-term reach, stronger engagement, and audit-ready confidence.

Direct Mail

CASL & Privacy Compliant

Phone

Omnichannel

Pharmacists

Allied HCPs

List Hygiene, Maintenance & Cross Matching

Improve HCP data accuracy with PTM’s list hygiene, maintenance, and cross-matching services. Reduce bounces, improve targeting, and protect compliance

CASL & Privacy Compliant

Digital

Allied HCPs

Pharmacists

Compliance Critical

MedVerify™ – HCP Validation

Instantly verify licensed healthcare professionals before they access samples, gated content, or protected brand resources.

Landing Page

CASL & Privacy Compliant

Digital

Allied HCPs

Pharmacists

New

ProReach AI ™

ProReach AI™ helps healthcare teams plan smarter HCP campaigns with faster audience insight, stronger channel strategy, and less wasted spend.

Landing Page

CASL & Privacy Compliant

Digital

Nurses (NPs/RNs)

Pharmacists

PTM Recommended

Omnichannel Campaigns

Reach every HCP in Canada with PTM’s omnichannel marketing. Triple Play combines email, fax, and direct mail for higher engagement and reliable

Direct Mail

CASL & Privacy Compliant

Omnichannel

Phone

Pharmacists

Nurses (NPs/RNs)

High Impact

PharmaDirect™ Newsletter

Reach 41,270+ Canadian pharmacists with PharmaDirect™, the leading CASL-compliant newsletter with 86% read rate. Book inserts, editorial sponsorships,

Fax

CASL & Privacy Compliant

Digital

Pharmacists

High Impact

Healthcare Call Centre Programs

Deliver compliant HCP and patient support across Canada with PTM’s healthcare call centre programs. Inbound helplines, tele-detailing, and no-see HCP

Call center

Regulatory / Industry Best Practice

Phone

Physicians

Patients

PTM Recommended

Sample Express™

Launch compliant HCP sampling programs across Canada with flexible execution built for changing budgets, uneven field access

Fax

CASL & Privacy Compliant

Logistics

Digital

Physicians

Allied HCPs

Pharmacist Express™

Connect with verified Canadian pharmacists through compliant sampling, literature distribution, and pharmacy engagement programs. Pharmacist Express™

Fax

CASL & Privacy Compliant

Digital

Logistics

Pharmacists

Materials Management

Store, manage, and ship pharma samples, literature, and event materials through PTM’s Health Canada-approved facility.

Direct Mail

Regulatory / Industry Best Practice

Logistics

PTM Recommended

Patient Support Programs

Reduce patient abandonment and improve therapy access with PTM’s Patient Support Programs. Prescript™ supports reimbursement and affordability.

Landing Page

Direct Mail

CASL & Privacy Compliant

Regulatory / Industry Best Practice

Phone

Digital

Physicians

Patients

Continuing Education Support Services

Simplify HCP education with PTM support services for CHE, CME, and CE programs, including targeting, registration, promotion, surveys and reports etc.

Fax

Call center

CASL & Privacy Compliant

Digital

Physical

Physicians

Pharmacists

Landing Pages & Microsites

Turn HCP outreach into measurable action with compliant, high-converting landing pages built for opt-ins, sample requests, registrations.

Landing Page

CASL & Privacy Compliant

Digital

Pharmacists

Allied HCPs

Compliance Critical

RecallOne™ – Product Recall Management

Manage compliant product recalls across Canada with RecallOne™ by PTM. From urgent notifications to returns, reporting, and disposal, PTM delivers

Landing Page

Call center

Health Canada Directed

Physical

Phone

Pharmacists

Physicians

Compliance Critical

Risk Minimization & Safety Notices

PTM delivers proactive Risk Minimization Communications and urgent Health Canada Safety Notices for Rx, OTC, devices, and natural health products.

Fax

Health Canada Directed

Digital

Omnichannel

Institutions

Pharmacists

Compliance Critical

Product Returns Management

Manage compliant non-recall product returns across Canada with PTM. From intake and segregation to destruction and reporting, PTM delivers secure

Health Canada Directed

Logistics

Institutions

Pharmacists

Client Favourite

Email Marketing & Triggered Emails

Reach HCPs with PTM’s CASL-compliant email marketing. 7.1M emails delivered with 38% average open rates and rapid triggered follow-ups built for highe

CASL & Privacy Compliant

Digital

Omnichannel

Nurses (NPs/RNs)

Physicians

Client Favourite

MR Insights™

Deploy custom HCP surveys faster with MR Insights™. PTM supports HCP survey programming, recruitment, deployment, and reporting for needs assessments

Landing Page

CASL & Privacy Compliant

Digital

Physicians

Nurses (NPs/RNs)

Fax Outreach

Reach HCPs with 96 – 99% delivery using PTM’s fax outreach. CASL-exempt, pay-per-success, and ideal for urgent, compliance-driven communications

Fax

Regulatory / Industry Best Practice

Digital

Omnichannel

Pharmacists

Physicians

Product Pulse ™

Get rapid HCP feedback on brand performance, prescribing trends, product perception, and market shifts with Product Pulse™. Short-form surveys

Landing Page

CASL & Privacy Compliant

Digital

Nurses (NPs/RNs)

Pharmacists

Direct Mail Programs

Reach HCPs with compliant, fully trackable direct mail. PTM’s onsite lettershop ensures secure delivery. Ideal for safety notices and high-impact

Direct Mail

Regulatory / Industry Best Practice

Omnichannel

Physical

Nurses (NPs/RNs)

Pharmacists

Find Your HCP Marketing Solution

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Build Precision HCP Audiences

Omnichannel HCP Engagement

Sampling, Therapy Access & Fulfillment Solutions

HCP & Patient Support Programs

Recall, Safety & Risk Minimization Programs

HCP Insights & Engagement Intelligence

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