560,000+ validated physicians, pharmacists, and allied healthcare professionals
CASL-aligned email, fax, direct mail and call centre outreach
Channel sequencing designed to improve response and reduce fatigue.
Reach 41,977+ pharmacists through PharmaDirect™ engagement programs.
Connect with hard-to-reach HCPs through dedicated call centre programs.
Track delivery, response, and engagement activity across channels.
| Engagement Need | How PTM Supports It |
|---|---|
| Product & brand launches | Coordinated HCP awareness campaigns using validated audiences |
| Pharmacist engagement | PharmaDirect™ newsletter and pharmacy-focused outreach |
| Urgent communications | Fast, reliable delivery via email, fax, and direct mail |
| Low-engagement HCPs | Assisted outreach through call centre programs |
| Multi-brand initiatives | Omnichannel sequencing across therapies and audiences |
| National healthcare campaigns | Scalable HCP engagement powered by AxisOne™ |
Canadian HCP engagement requires validated data, consent management, and channel-specific compliance practices. PTM supports compliant outreach through AxisOne®-powered targeting and coordinated email, fax, direct mail, and call centre programs. This allows organizations to scale HCP engagement while maintaining accurate targeting, documented outreach activity, and alignment with Canadian healthcare communication standards.
Effective HCP engagement typically combines multiple channels rather than relying on email alone. Physicians often engage through targeted email and direct outreach, while pharmacists respond strongly to curated newsletters and pharmacy-focused communications. PTM coordinates email, fax, direct mail, PharmaDirect®, and live outreach programs to improve visibility, reinforce messaging, and increase overall engagement performance.
Omnichannel engagement reinforces messaging across multiple touchpoints, helping improve recall, response, and overall campaign consistency. Instead of relying on a single channel, PTM combines email, fax, direct mail, pharmacist media, and live outreach into coordinated engagement workflows that better reflect how healthcare professionals consume information and respond to communications.
Yes. Fax remains widely used across clinics, pharmacies, and healthcare institutions throughout Canada due to its reliability and operational familiarity. PTM integrates fax into broader omnichannel engagement programs to help organizations improve delivery rates, support urgent communications, and reach HCPs who may be less responsive through digital channels alone.
PTM combines validated HCP data, regulated communication channels, and coordinated omnichannel execution rather than relying on standalone email campaigns. By integrating AxisOne® targeting with email, fax, direct mail, PharmaDirect®, and call centre outreach, PTM helps organizations improve audience reach, engagement consistency, and healthcare communication reliability across Canada.
Reach more HCPs with coordinated, compliant engagement programs powered by validated healthcare data.
