7.1M
Emails Delivered
Emails Delivered
Avg Open Rate
Avg Click Rate
PTM combines precise targeting, fast deployment, and real-time optimization to make email your highest-performing HCP channel.
7.1M emails delivered in 2025 with 38% average open rate and 4% CTR.
Every campaign is powered by verified consent and audit-ready deployment workflows.
Deploy triggered follow-ups in hours to increase relevance and drive up to 20% higher engagement.
Custom HTML build, deployment, and reporting, managed by PTM’s dedicated email team.
PTM combines targeting, automation, and analytics to launch high-performing
campaigns quickly and optimize them in real time.
powered by AxisOne™
email deployment workflows
based on timing, behavior, or engagement
to non-openers for incremental reach
with clicks, heatmaps, and engagement trends
with fax, direct mail, and call center follow-up
From awareness to follow-up, PTM email programs are designed to drive action across the HCP journey.
PTM email programs consistently outperform industry benchmarks across awareness, engagement, and follow-up.
Yes. All PTM email campaigns are fully CASL- and PIPEDA-compliant, powered by AxisOne™, Canada’s largest verified consent-based HCP database. Consent is collected, validated, and maintained according to Canadian regulations, ensuring campaigns are audit-ready and brand-safe. This allows pharmaceutical and healthcare marketers to reach HCPs confidently while meeting strict regulatory and compliance requirements.
Precise targeting, list validation, optimized HTML, and QA workflows improve inbox placement and reduce bounce rates.
In 2025, PTM delivered 7.1 million HCP emails with an average 38% open rate and 4% click-through rate, consistently outperforming industry benchmarks. Performance varies by therapeutic area and audience, but results are driven by precise AxisOne™ targeting, optimized creative, and real-time analytics that continuously refine engagement and campaign effectiveness.
Rapid Trigger Emails (RTE) are time- or behavior-based emails deployed within hours to capitalize on HCP interest. They are ideal for congress follow-ups, safety communications, event reminders, non-opener echoes, or response-driven sequences. By delivering messages at the moment of relevance, RTE programs can drive up to 20% higher engagement compared to single-send campaigns.
Standard HCP email campaigns typically launch within 3–5 business days following final approval. Rapid Trigger Emails can deploy within hours for urgent or time-sensitive needs. PTM manages everything in-house - including HTML build, QA, deployment, and reporting, ensuring speed without compromising compliance, accuracy, or performance.
Every campaign includes real-time dashboards with open rates, click activity, heatmaps, bounce analysis, and engagement trends. PTM also provides performance insights and optimization recommendations to improve results over time. These analytics help brands understand what resonates with HCPs and guide smarter targeting, sequencing, and follow-up strategies.
Drive stronger HCP engagement with CASL-compliant email campaigns built for performance, speed, and measurable results.