Preferred-Channel
Engagement
Engagement
Reach
Orchestration
Reach healthcare professionals through the channels they're most likely to engage with - based on preferences, responsiveness, and campaign objectives.
Engage HCPs through their preferred channels using consent-driven data and behavioural insights
Orchestrate email, fax, direct mail, and call centre touchpoints for improved continuity.
Connected campaigns improve visibility and response compared to single-channel outreach
Built for Regulated Healthcare: CASL-compliant execution designed for Canadian healthcare communication standards.
A unified engagement system that connects communication, education,
outreach, and response.
Email Engagement
Fax Outreach
Direct Mail Programs
StatLine™ Call Centre
Landing Pages & Microsites
Healthcare Portals
Ideal for campaigns where reach, visibility, and response matter most.
Improve reach when audiences are fragmented or engagement is low.
Reduce communication gaps for urgent or time-sensitive initiatives.
Increase response through coordinated, sequential outreach.
Organizations use PTM's omnichannel approach to extend reach, reinforce messaging, and improve engagement across every stage of the healthcare journey.
Omnichannel HCP engagement coordinates multiple healthcare communication channels into one connected strategy. Instead of sending the same message everywhere at once, communication is delivered through the channels healthcare professionals are most likely to engage with based on preferences, responsiveness, timing, and campaign goals. This helps improve visibility, reduce missed communication, and create more consistent engagement across healthcare audiences.
Healthcare professionals engage differently across channels depending on practice setting, workload, and communication preferences. Omnichannel campaigns improve performance by combining email, fax, direct mail, call centre outreach, and digital workflows into one coordinated strategy. This reduces audience gaps, improves message visibility, and creates more opportunities for healthcare professionals to engage with important clinical, educational, or brand communication.
Triple Play™ is PTM’s sequential omnichannel workflow designed to maximize HCP reach while minimizing communication waste. Email is deployed first for speed, fax follows for unreachable or non-responsive audiences, and direct mail supports delivery when digital communication is not confirmed. Optional StatLine™ follow-up can be added for registration support, surveys, live outreach, or priority healthcare communication programs.
Omnichannel outreach is most effective when email alone cannot guarantee reach, visibility, or response. Healthcare brands often use omnichannel strategies for safety notices, product recalls, PSP promotion, congress follow-up, no-see HCP engagement, healthcare education initiatives, and time-sensitive communication where broader HCP coverage and delivery confirmation are important.
Yes. PTM’s omnichannel healthcare communication programs are built around CASL-compliant outreach practices supported by consent-based communication, validated healthcare professional data, and regulated healthcare execution standards. PTM also supports healthcare organizations with compliant communication workflows for recalls, safety notices, operational updates, and healthcare engagement initiatives across Canada.
PTM uses consent records, engagement behavior, delivery outcomes, and communication preferences captured through AxisOne™ to support smarter channel orchestration. This helps healthcare organizations deliver communication through the channels healthcare professionals are most likely to respond to, improving reach, reducing communication fatigue, and supporting more efficient omnichannel campaign execution across Canada.
Build a coordinated engagement strategy to improve reach, visibility, and performance across all channels.