48 Hour
Launch Capability
Gain clarity on the factors influencing brand performance, prescribing behavior, and market perception.
Launch Capability
Surveys
Audience Accuracy
When timing matters, rapid HCP insights can provide the clarity needed to move forward with confidence.
Launch short-form HCP surveys in as little as 48 hours.
Measure brand performance, product perception, and prescribing shifts quickly.
Target verified HCP audiences with ~95% accuracy using PTM’s validated database.
Get focused feedback quickly to support timely commercial decisions.
Turn healthcare professional input into confident commercial decisions.
Track the signals that shape brand performance, competitive positioning,
and prescribing trends.
Awareness, recall, sentiment, and perception.
Treatment preferences and decision drivers.
Market movement and positioning gaps.
Value, relevance, and differentiation.
Organizations use Product Pulse™ to validate assumptions, monitor market shifts, and optimize brand strategy.
Product Pulse™ is PTM’s rapid HCP feedback solution built for short-form brand and product surveys. It helps healthcare teams gather fast feedback on brand perception, prescribing trends, product positioning, and market shifts. Product Pulse™ is designed for shorter, tactical surveys that support faster commercial decisions without the time or cost of larger research programs.
Product Pulse™ can launch in as little as 48 hours once audience criteria, survey logic, and approvals are finalized. PTM manages programming, targeting, deployment, and response collection to help teams move quickly. This makes Product Pulse™ ideal for time-sensitive brand questions where fast HCP feedback is needed to guide immediate planning or optimization.
Product Pulse™ is used to capture fast HCP feedback on brand performance, prescribing shifts, product perception, competitive influence, and market changes. It is best suited for short, focused surveys that help teams answer tactical questions quickly. This makes it useful for brand checks, launch optimization, competitive monitoring, and fast-turn commercial decision support.
Product Pulse™ reaches physicians, pharmacists, specialists, nurse practitioners, and allied healthcare professionals across Canada using PTM’s validated HCP database. Audiences can be segmented by profession, specialty, geography, and practice setting. This helps teams collect faster, more relevant responses from the healthcare audiences most closely tied to prescribing, dispensing, and product use decisions.
Product Pulse™ is designed for short, fast-turn surveys focused on brand performance, prescribing trends, product perception, and market shifts. MR Insights™ supports broader custom research initiatives that require deeper survey design, greater flexibility, or more comprehensive analysis. Product Pulse™ is better for faster tactical feedback, while MR Insights™ is better for broader custom research requiring more depth, flexibility, and survey scope.
Yes. PTM supports survey programming, audience targeting, deployment, reminders, and response collection for Product Pulse™. Teams provide survey direction and business objectives, and PTM manages the execution workflow. This helps reduce operational lift, improve turnaround speed, and return structured HCP feedback quickly for faster brand and product decision-making.
If speed is the priority, Product Pulse™ is often the best fit. If depth is the priority, MR Insights™ may be more appropriate.
Get directional feedback from healthcare professionals to support smarter brand decisions.