Professional Targeted Marketing (“PTM”) is dedicated to maintaining the accuracy, confidentiality, security, and privacy of personal information. We are committed to collecting, using, and disclosing personal information responsibly and only to the extent necessary for the goods and services we provide. We are open and transparent about how we handle personal information. As an organization that processes personal information daily, we recognize our responsibility to respect personal privacy, safeguard confidentiality, and implement appropriate security and personnel measures. PTM and its employees comply with all federal and provincial privacy laws. This Privacy Policy is based on the principles set out in Schedule 1 of the Personal Information Protection and Electronic Documents Act (PIPEDA) and is compliant with the Canadian Anti-Spam Legislation (CASL).
PTM provides a range of healthcare-related services, including mailing, broadcast services, sampling, research, promotion, and data collection. We collect, use, and disclose personal information in order to serve our clients, which include pharmaceutical companies, government agencies, healthcare product manufacturers, and medical journal publishers.We maintain and continually update a database of healthcare professionals and related organizations, which we use to provide marketing and data analytic services to our clients.
Personal information provided to us may be used for marketing research, to improve customer service, or to communicate about product updates. All data collected will be specified as to the reason for collection. PTM only collects data by fair and lawful means. All communications from PTM will include a method (such as a link or fax number) that can be used to unsubscribe from further communications about a particular campaign at any time. PTM does not use or disclose personal information for purposes other than those for which it was collected, except with the consent of the individual or as required by law.
When you visit our website, PTM may automatically collect certain technical and usage information through cookies, pixels, and similar technologies. This may include your IP address, browser type, device information, pages visited, time spent on pages, referring website, and other analytics data. We use this information for internal purposes such as improving website performance, understanding how visitors use our site, measuring the effectiveness of our content, and enhancing user experience.
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the website. We do not use this information to identify you personally unless you voluntarily provide personal information (e.g., through a form submission).
PTM adheres to the following Privacy Principles, which are based on the principles set out in Schedule 1 of PIPEDA:
PTM is responsible for the personal information under its control. We have designated a Privacy Officer who is accountable for the organization’s compliance with these principles. PTM shall make known, upon request, the identity, title, and contact information of the person designated to oversee compliance. We will use contractual or other means to ensure that third parties processing personal information on our behalf provide a comparable level of protection.
PTM shall identify the purposes for which personal information is collected at or before the time the information is collected. Personal information may be collected for purposes including: maintaining records of inquiries and adverse event reports, administering disease awareness or patient support programs, notifying clients of product recalls, developing and marketing our services, tailoring marketing services to client needs, conducting research, organizing continuing education events, managing client relationships, and monitoring compliance with relevant codes of conduct. If we plan to use personal information for a purpose not previously identified, we will identify and document that purpose before such use.
The knowledge and consent of the individual are required for the collection, use, and disclosure of personal information, except where inappropriate. The form of consent sought may vary depending on the sensitivity of the information. An individual may withdraw consent at any time, subject to legal and contractual restrictions and reasonable notice. In certain circumstances permitted by law, we may collect, use, or disclose personal information without consent.
PTM will limit the amount and type of personal information collected to that which is necessary for the purposes identified. We will collect personal information by fair and lawful means only.
PTM shall not use or disclose personal information for purposes other than those for which it was collected, except with the consent of the individual or as required by law. Personal information shall be retained only as long as necessary for the fulfilment of those purposes. We may disclose personal information to third parties we engage in the ordinary course of business (such as for data processing, printing, and mailing), to affiliated companies, or as otherwise permitted or required by law. When personal information is no longer required, it will be erased, destroyed, or made anonymous.
PTM will use reasonable efforts to ensure that personal information is as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used.
PTM will protect personal information with security safeguards appropriate to the sensitivity of the information. These safeguards include physical, organizational, and technological measures. All employees are required to sign a confidentiality agreement as a condition of employment.
PTM will protect personal information with security safeguards appropriate to the sensitivity of the information. These safeguards include physical, organizational, and technological measures. All employees are required to sign a confidentiality agreement as a condition of employment.
PTM will make readily available information about its privacy policies, data handling practices, cookie usage, and procedures for managing personal information.
Upon written request, PTM will inform an individual of the existence, use, and disclosure of their personal information and will provide access to that information, subject to limited exceptions permitted by law. An individual may challenge the accuracy and completeness of the information and have it amended as appropriate.
An individual may address a challenge concerning PTM’s compliance with these principles to the designated Privacy Officer. PTM will investigate all complaints. If a complaint is found to be justified, appropriate measures will be taken, including amending policies and practices if necessary.
If you have any questions, requests, or concerns about this Privacy Policy or our handling of personal information, please contact:
Professional Targeted Marketing (PTM)
20 Torbay Road
Markham, Ontario L3R 1G6
Email: info@ptm-health.com
We will respond to your request within a reasonable timeframe.
PTM may amend this Privacy Policy from time to time. We will take reasonable steps to inform individuals of significant changes. Continued use of our services after changes are posted constitutes acceptance of the revised policy.
