Launch targeted HCP surveys across specialties and therapeutic areas.
Engage physicians, pharmacists, and allied health professionals through AxisOne™
Support needs assessments, profiling, satisfaction studies, and custom initiatives.
Measure awareness, perception, prescribing trends, and market shifts.
Support launches, education programs, market access, and commercial planning.
Deploy healthcare-focused surveys through compliant outreach workflows.
| Insight Need | How PTM Supports It |
|---|---|
| Brand performance feedback | Measure awareness, recall, and perception |
| Message testing | Validate educational and promotional messaging |
| Prescribing trend analysis | Explore treatment behaviors and market shifts |
| Needs assessment surveys | Identify gaps, barriers, and educational priorities |
| HCP satisfaction studies | Measure experience across programs and touchpoints |
| Fast-turn commercial questions | Launch short-form tactical HCP surveys quickly |
Organizations commonly use targeted HCP surveys to collect feedback on brand perception, educational needs, prescribing influences, and healthcare market trends. PTM supports rapid survey deployment using validated healthcare audience targeting and compliant outreach workflows, helping teams gather timely feedback from physicians, pharmacists, and allied healthcare professionals across Canada without lengthy traditional research timelines.
PTM supports a wide range of healthcare survey programs including needs assessments, HCP profiling, message testing, satisfaction studies, prescribing trend analysis, brand perception surveys, and product feedback initiatives. Survey programs can be customized to support commercial, medical, educational, market access, and patient support objectives across various therapeutic areas.
Product Pulse® is designed for short-form, rapid-turn HCP feedback programs that help teams answer tactical questions related to brand performance, market perception, and prescribing trends. MR Insights® supports broader custom survey deployment, including needs assessments, profiling, segmentation, satisfaction measurement, and more comprehensive healthcare research initiatives requiring greater flexibility and depth.
Many HCP survey programs can launch within 48 hours once audience criteria, survey logic, and approvals are finalized. PTM supports audience targeting, survey programming, deployment, reminders, and response collection to help reduce operational delays. Rapid deployment capabilities help healthcare organizations gather timely insight while campaigns, launches, or market changes are still actively evolving.
HCP feedback programs can uncover awareness levels, prescribing influences, educational needs, message effectiveness, satisfaction drivers, competitive perceptions, and engagement preferences. These insights help organizations make more informed decisions across brand planning, medical education, product launches, market access initiatives, and healthcare communication strategies.
Healthcare markets evolve quickly, making timely feedback increasingly important. Rapid insight programs allow organizations to validate assumptions, identify emerging trends, assess market reactions, and make evidence-based decisions faster. PTM's survey deployment capabilities help teams gather practical healthcare feedback efficiently without the cost and complexity often associated with traditional research approaches.
Capture meaningful HCP feedback, uncover new opportunities, and make more confident decisions through targeted surveys and insight programs.
