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Why Leading Brands
Choose PTM

Proven Expertise. Validated Reach. Measurable Impact.

PTM combines compliant healthcare data, omnichannel execution, onsite fulfillment, and call centre infrastructure to help pharmaceutical and healthcare brands communicate with HCPs confidently and effectively across Canada.

Learn More About Our Expertise
40+ years of healthcare marketing leadership
Preferred vendor to Health Canada for recalls & risk minimization
Largest validated, CASL-compliant HCP database
Trusted by 90%+ of Canada’s pharma and healthcare brands
75+ in-house specialists across data, compliance, logistics, and outreach
Fully onsite operations in a Health Canada-approved facility

Solutions Built Around Your Goals

PTM helps healthcare organizations improve targeting, engagement, fulfillment, compliance, and insight generation across the healthcare journey.

Build Precision HCP Audiences

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Build validated, compliant HCP audiences through consent acquisition, real-time verification, and continuous data maintenance.
Build Precision HCP Audiences
Build Precision HCP Audiences

Omnichannel HCP Engagement

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Reach physicians, pharmacists, and allied healthcare professionals through coordinated multichannel engagement programs.
Omnichannel HCP Engagement
Omnichannel HCP Engagement

Sampling, Therapy Access & Fulfillment Solutions

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Distribute samples, literature, and healthcare materials through compliant fulfillment and digital request workflows.
Sampling, Therapy Access & Fulfillment Solutions
Sampling, Therapy Access & Fulfillment Solutions

HCP & Patient Support Programs

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Support healthcare professionals and patients through live assistance, reimbursement, adherence, and education programs.
HCP & Patient Support Programs
HCP & Patient Support Programs

Recall, Safety & Risk Minimization Programs

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Execute urgent healthcare communications, recalls, and safety initiatives with rapid, compliant program management.
Recall, Safety & Risk Minimization Programs
Recall, Safety & Risk Minimization Programs

HCP Insights & Engagement Intelligence

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Capture timely HCP feedback, market insights, and engagement intelligence to support smarter healthcare decisions.
HCP Insights & Engagement Intelligence
HCP Insights & Engagement Intelligence

What Are You Trying
to Accomplish?

Choose your goal and we’ll guide you to the right solution.

Who We Serve

Specialized solutions across Canada’s healthcare ecosystem

Pharmaceutical
& Biotech

Prescription drugs and biotech brands

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Medical Device
& Diagnostics

Prescription drugs and biotech brands

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Healthcare
Agencies

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Consumer Health
& OTC

Over-the-counter & wellness brands

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Pharmacy & Healthcare
Networks

Community, hospital, and specialty pharmacies

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Proven Results for Pharma and Healthcare Brands

Measurable Outcomes for Healthcare Brands

Pediatrician & Midwife Perspectives on Infant Skincare & Diaper Products

    • Conducted a Product Pulse survey among pediatricians and midwives, achieving up to 51.6% open rates and strong participation across Canada.
    • Delivered actionable insights on HCP recommendations for infant skincare and diaper products, informing brand strategy and planning.

Opioid Risk Minimization Measure Assessment Among Pharmacists

    • Surveyed 8,900+ pharmacists across Ontario and Quebec on opioid risk minimization adoption, generating 300+ responses.
    • Delivered evidence-based insights to support ongoing compliance, risk management, and educational planning initiatives.

Pharmacist Perspectives on Biologics & Biosimilars Dispensing Practices

    • Surveyed 11,200 pharmacists across four provinces, generating 350+ responses in five weeks.
    • Delivered biosimilar insights on substitution and dispensing that informed national strategy and follow-on research.

Type III Voluntary Product Recall – Hormone Replacement Therapy

    • Supported a Type III recall for hormone therapy via targeted email and StatLine™ support, achieving 100% notification success.
    • Managed end-to-end returns, tracking, and documentation ensuring full regulatory compliance.

Type II Voluntary Product Recall – Oral Antibiotic

    • Managed a rapid Type II recall for an antibiotic (Special Access Program) achieving 100% pharmacy notification and response tracking.
    • Coordinated returns, reconciliation, and destruction with full audit-ready documentation.

Ophthalmology Risk Minimization Program

    • Conducted a Triple Play™ risk minimization campaign (Email + Fax + Mail) reaching 463 retina specialists and ophthalmologists.
    • Delivered fully compliant, audit-ready outreach with complete tracking and coverage.

Oncology Therapy Risk Minimization Communication

    • Deployed a Triple Play™ Health-Canada risk communication (Email + Fax + Mail) for an oncology therapy, reaching 950+ HCPs.
    • Ensured compliant, traceable outreach with full coverage using PTM’s verified database and reporting.

Product Recall & Patient Return Support

    • Supported a product recall outreach by contacting 187 home patients with structured return instructions.
    • Achieved 76% success rate with 100% service level (6.4s avg answer time, 0% abandonment) and full documentation.

Long-Term Patient Support Program for Hypertension Therapy

    • Delivered a 7-year Patient Support Program for 60,000+ hypertension and post-MI patients with multilingual, digital, and device-based support.
    • Achieved 85% email read rate and strong physician referrals (61% referred >50% of eligible patients), earning international awards.

Medical Device Placement Verification

    • Verified correct remote panel placement for a medical device across 65 home patients with 74% success rate.
    • Delivered 100% service level (8.6s avg answer time, 0% abandonment), ensuring reliable patient support.

Neurology Medication & Support Program Launch

    • Reached 896 neurology specialists for a new therapy and PSP launch with 98% connection and 75% success rates.
    • Achieved 0% transfer, driving strong awareness and follow-up engagement.

Women’s Health Sampling Program for Oral Contraceptive

    • Targeted Sample Express™ program for a women’s health oral contraceptive sampling across Canadian gynecologists, physicians, and adolescent specialist.
    • Distributed thousands of samples, optimizing short-dated inventory through structured fulfillment and reporting.

National Sampling Program for Topical Anesthetic Patch

    • Launched a rapid Sample Express™ campaign to distribute short-dated anesthetic patch inventory to over 36000 HCPs.
    • Cleared expiring stock while improving HCP access, brand exposure, and operational efficiency.

Midwife Sampling Program for Infant Probiotic Drops

    • Executed Sample Express™ program for midwives promoting infant probiotic drops via multichannel outreach and pre-assembled sample kits.
    • Achieved strong participation and inventory depletion while supporting education and sample access.

Targeted Sampling Program for Pediatric Dermatology Product

    • Deployed Sample Express™ program nationally to pediatricians and dermatologists, delivering thousands of probiotic skincare samples via multichannel outreach.
    • Drove strong HCP engagement and faster depletion of  expiring inventory through managed fulfillment and reporting.

National Sampling Program for New Antihistamine Therapy

    • Conducted Sample Express™ program, delivering samples to thousands of Canadian physicians and specialists via multichannel outreach.
    • Managed fulfillment, inventory, and reporting from a Health Canada–licensed facility, enabling compliant, high-volume sampling.

Large-Scale PharmaDirect™ Bundle for National Pharmacy Outreach

    • Executed a 18-insertion PharmaDirect™ campaign targeting Canadian pharmacists across retail and hospital settings.
    • Achieved scalable, cost-effective pharmacy engagement with sustained national reach.

Multi-Insertion PharmaDirect™ Bundle for Continuing Education Promotion

    • Executed a 12-month PharmaDirect™ campaign targeting Canadian pharmacists with CE programs and key product information.
    • Enabled ongoing HCP education through high-performing, cost-efficient campaigns with broad national pharmacy coverage.

Diabetes Brand Awareness & Engagement Campaign Using Rapid Triggered Emails

    • Deployed behavior-driven Rapid Triggered Emails to HCPs for a diabetes therapy with personalized follow-ups.
    •  Achieved 31–54% open rates and 10–15% CTRs, driving a 40% lift in HCP actions.

Pharmacy Demand Generation Through PharmaDirect™

    • Reached 40,744 pharmacists nationwide through recurring PharmaDirect™ news insertions.
    • Achieved ~25% open rates with strong click engagement, contributing to a 20% increase in pharmacy orders in key provinces.

Targeted Pharmacist Conference Pre-Registration Campaign

    • Engaged pharmacists across two national retail pharmacy banners ahead of a conference through focused outreach.
    • Delivered 1,494 emails (48% open rate, 63 qualified clicks), driving pre-event engagement and booth traffic.

Rare Disease Eyecare Awareness Initiative

    • Targeted outreach (Email + Fax) to optometrists in Quebec for education on the ocular manifestations of Fabry disease.
    • Engaged 115 HCPs, generating follow-up interest and expanding reach into an  untapped specialist audience.

National Psychiatry Product Launch Awareness Campaign

    • Reached 5,000+ Canadian specialists through an omnichannel awareness campaign.
    • Delivered strong engagement with ~30% email open rate and  99% fax deliverability, supporting a successful product launch.

National HCP Email Consent Acquisition Pilot

    • Deployed a national fax + email consent pilot targeting pharmacists and physicians, driving portal registrations for HCP support services.
    • Achieved a 3% sign-up rate (client KPI met), building a compliant permission-based HCP database for future engagement.

Pre-Launch Specialist Audience Development for a New Therapeutic Category

    • Leveraged Triple Play™ to build a pre-launch specialist audience in a new therapeutic category.
    • Secured 42 verified specialist opt-ins, with email driving 81% of all consents, supporting future launch activation and HCP targeting.
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What Our Clients Say

Trusted by Canada’s leading pharma and healthcare brands for over 40 years.

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PTM’s targeted communication strategy drove real HCP engagement and increased pharmacy demand across Canada.

Their execution, responsiveness, and compliance expertise make them a partner we can rely on.

PharmaDirect campaigns delivered ROI without a field salesforce – big wins on a lean budget.

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Frequently
Asked questions

Choosing the right HCP marketing partner comes with questions. Here are the most common
ones pharma clients ask PTM, answered clearly so you can move forward with confidence.

PTM operates one of Canada’s largest CASL-compliant HCP databases, built and maintained over 40 years. Every outreach is documented with clear records of who was contacted, why they were selected, the channel used, and the consent status applied. This creates a defensible audit trail that supports regulatory scrutiny, internal compliance reviews, and Health Canada requirements.

PTM supports regulated healthcare communications across email, fax, direct mail, call centre outreach, and omnichannel programs. Use cases include product launches, safety notices, recalls, continuing education, patient support programs, pharmacy engagement, and brand awareness initiatives. Programs can be executed at a brand, therapeutic category, or corporate level, depending on organizational needs.

PTM works with pharmaceutical and biotech companies, medical device and diagnostics firms, consumer health and OTC brands, healthcare agencies, PSP and market access teams, and pharmacy and healthcare networks. Each solution is designed to align with the specific compliance, audience, and communication needs of these industries, ensuring relevance without compromising regulatory standards.

PTM combines compliant data, channel execution, and operational accountability in one integrated platform. Unlike vendors focused solely on media or messaging, PTM emphasizes proof of delivery, audience validation, and documentation. This reduces risk while improving reach, consistency, and transparency across healthcare communications — especially in regulated and time-sensitive environments.

Healthcare professionals engage across multiple channels, and no single format guarantees reach. Omnichannel communication ensures critical messages are delivered through the most effective mix of email, fax, direct mail, and live support. This approach improves message visibility, mitigates data gaps, and supports continuity of care while maintaining compliance across all touchpoints.