Whether you need to reach physicians, pharmacists, clinics or health related organizations, PTM has the most accurate and segmented healthcare database in the industry. This gold standard database and 30 years of direct marketing leadership, ensures your reach is precise and targeted.

The PTM Difference

ACCURATE

• Records are continuously updated by 20 data professionals under the direction of a physician and staff librarian
• Guaranteed accuracy – 100% deliverable or postage rebated
• Accuracy may exceed that of client lists by over 50%

COMPREHENSIVE

• Over 470,000 healthcare professionals, including NPs, Pharmacists, Dieticians & other HCPs + over 59,000 healthcare facilities (clinics, hospitals) & organizations
• Extensive email coverage for each category
• Income and population data is available by postal code/FSA

SEGMENTED

• Segmentation by MAP^® - Medicine Actively Practiced. HCPs are segmented by their full-time practice specialty, rather than designation or credentials
• MD lists include 185 practice specialties, 86 therapeutic categories and 10 location options. All other healthcare professionals are also segmented into relevant categories
• Healthcare related facilities (clinics, hospitals) and organizations are segmented, where applicable

PTM follows all privacy regulations including CASL and PIPEDA.

OTHER FEATURES

• Influencers: CME planners, educators with medical school affiliation
• “Best Cut” – Canada’s busiest doctors
• Preferred mail addresses e.g. primary, secondary, home
• Location profiles e.g. nursing home, hospital, walk-in clinic
• Practice profiles e.g. locum, resident, part-time, retired

SERVICES

• Email, fax, mail communication services
• List rental and leasing
• List hygiene - cross matching of client lists against PTM’s for data accuracy

SPECIALIZED PROGRAMS

1. Physician Locator Digital Programs
   For digital programs that require a “physician search” capability, PTM’s database can provide the accurate data and IT integration capabilities.
2. MD to MD Referral Programs
   Use the PTM database to locate doctors in surrounding areas for referral programs that allow one HCP to refer to the specialized surfaces of another.
3. KOL Driven Education Programs
   When your program requires KOLs to communicate with their colleagues, the PTM database can help you select the most valuable target audience.

Discounts are available based on volume and frequency of use.

IT INFRASTRUCTURE AND DATA SAFETY

• PTM’s data is stored on servers in a secure, fire and power protected co-location site. All data from the co-location site is further backed up to the head office in Markham. The head office location acts as the disaster recovery site should there be a loss of any of the servers or data at the co-location site.
• PTM’s voice/call centre has a four hour response time for activation of a new phone system.
• A specialized team of IT professionals ensures that all electronic and technical aspects of each process continue without any disruptions to operations.

For each project, the PTM account service team provides valuable consulting on audience selection, channel selection and program optimization.