The EasyLink program facilitates online ordering of products/materials via a link to a branded website, logistically managed by PTM. For clients, this is one of the easiest programs to implement. Once the product offering, audience and duration is selected, PTM seamlessly manages every step, from order processing to reporting and analytics.
EasyLinks are embedded on a variety of channels and lead customers directly to branded ordering sites. Channels ideal for the embedding of an EasyLink include:
- Brand websites/HCP portals
- Patient support websites
- Promotional/marketing emails
- CME webinars or online events
Products available for ordering are samples (Rx, OTC, consumer), co-pay cards, patient support items or other materials.
PROGRAM ELEMENTS
PTM develops and manages the following elements:
- iFrame for client website
- Branded online order site
- Landing page
- Order pages
- product listing
- selection confirmation
- electronic signature capture
- order summary
- Inventory management
- Supply of shipping containers
- Pick & Pack
- Distribution
- Daily online reports that include cumulative and monthly responder counts, and additionally, a separate monthly report with further analytics, based on the demographics/segmentation of PTM’s HCP database
As with many PTM programs, each EasyLink program provides:
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HCP validation |
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Patient privacy compliance |
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Backend logistical support |
The EasyLink service adds valuable functionality to any digital program, by providing easy product/material access to HCPs, patients and consumers.
